First opened three years ago in Chepachet, Mindful Aesthetics found a new home in Burrillville earlier this year, in a cultivated space owner Rae Aubin says is designed to make sure that clients leave smiling.
And her unique beauty services and hand-picked products may be just what’s needed for a post-pandemic pick-me-up.
The business offers eyelash extensions, waxing, permanent makeup and tattooing for services, and also sells a collection of handcrafted home fragrance, vegan body care, cruelty-free cosmetics and sustainably crafted jewelry.
“I wanted this new space to fully represent me and my brand,” Aubin said of her studio at 96 Pascoag Main St. “I obtained my retail license so I could sell products that I really stood by and believed in. I wanted to sell items that make people feel good.”
Her curated collection of products gives shoppers a chance to, “purchase with a purpose,” with jewelry from Cecelia Designs, a company that plants a new tree for each piece sold. Makeup comes from a fully vegan line offered by River Cosmetics, and creatively packaged handcrafted soaps and bath bombs are featured from Formulary 55. Bohemian Rêves, another women-owned business, provides hand crafted, skincare and home fragrance in small batches.
“I absolutely love and stand by these brands and use them daily,” Aubin said.
The Burrillville native also produces her own line of candles that have been a big hit with clients.
“Customers love the snarky labeling,” she said.
Aubin works with a team of other talented women, including Kristen Lanctot, who provides 3D nipple and areola tattooing.
A self-described free spirited entrepreneur, Aubin also sells unique crystals, plants and plant hangers from the comfortable studio.
“Considering the craziness post pandemic I wanted this space to provide a peaceful experience. It’s an environment I took my time creating,” she said.
The conscientious business owner said she’s grateful to be able to share her talents and interests with others in her home town.
“I truly believe that whether a client is coming in for a service or a customer to purchase an item, they’re leaving with a smile on their face, feeling better than before they walked in,” Aubin said.