BURRILLVILLE – A new Buckle Up! Safety Campaign launched to readers and listeners nationwide this week in an effort to remind kids and families about the importance of wearing seatbelts, and using properly installed car seats and booster seats in passenger vehicles.

The effort is part of an award-winning traffic safety and child safety campaign originating in Burrillville, which became popular across Rhode Island, New England and much of the country. The initiative, which aims to keep kids, teens, young adults and families safer in their daily lives, has received numerous awards, certificates of appreciation, plaques and citizen service medals from the federal government, state government and agencies, as well as municipalities over the past two decades.

The recently launched campaign is titled, “Cross Your Heart Month,” chosen due to Valentine’s Day, and the fact that almost everything during the month of February is about the heart, and showing people how much you love them. The safety slogan is, “Cross Your Heart With Your Seatbelt…Somebody Loves You,” and the logo depicts a great big heart wearing a seatbelt.

The new campaign was recently announced during a showcase at Central Auto Group in Connecticut, during a live radio broadcast on WBLQ’s Time Machine Show, with DJ Crazy Chris playing oldies and discussing the effort for a regional and national audience.

The campaign was also featured with a coloring poster in Motorhead Magazine’s February Issue, along with a full page article announcing the launch of Cross Your Heart Month. You can see both features by visiting www.getmotorhead.com website or read the printed magazine distributed across the region.

Parents are invited to print out the Buckleupallofus Child Passenger Safety Coloring Poster below with the new “Cross Your Heart Month,” slogan and logo, and discuss the importance of wearing seatbelts with their children.

Have a great and safe Valentine’s Day!

Jim Weicherding is a Burrillville resident, and the founder and creator of an award-winning traffic safety effort Seasons of Safety.

Print Friendly, PDF & Email